I’m Jane, founder of Brandsalon.

With more than 29 years of experience in visual branding, I’ve turned what works in real life into clear, practical frameworks – so you don’t have to guess your way through building a visual brand.

The online course you see here is designed to help founders and entrepreneurs create a professional visual identity on their own – from logo and color choices to fonts and imagery – without needing designer skills or complicated tools.

I created the Brand Playbook as a free starting point.

Inside the Brandsalon course, we go deeper, guiding you step by step through the process so you can build a brand that feels aligned, confident, and ready to attract the right clients.

Everything is built to save you time, remove overwhelm, and give you clarity you can reuse again and again as your business grows.